Senior Digital Marketing Executive
Caledonian Sleeper, Glasgow, G2 1HS
Full time, 37.5 hours (9am-5pm)
Caledonian Sleeper forms a vital part of Scotland’s transport network, regularly moving over 220,000 passengers per year with an anticipated increase to 350,000 over 15 years. And as our new Digital Marketing Executive you’ll be the person responsible for planning, executing, and optimising the marketing strategies we need to help us achieve those numbers.
Joining us in our Glasgow office as part of our dedicated and supportive in-house team, you’ll find that no two days are the same here. With an understanding of our end-to-end consumer journey, and one eye on market trends and customer behaviours, you’ll use your creative flair to plan and create engaging ‘discoverable’ content. You’ll then work with your colleagues and our digital agencies to drive traffic to our website through paid media, using online analytical tools to review performance and measure ROI in line with our goals.
It’s a role that will demand your dedication, energy, and attention to detail. In return though we offer the chance to market a unique product that has bags of potential for growth - along with the support, development, and encouragement that you need to help you put your stamp on it.
What you need to do the job:
With our ambitious plans for the service we’ll need you to hit the ground running. So as well as being proactive and well organised, you’ll need to be a good marketing all-rounder with prior experience of:
- Website management
- Managing PPC budgets and digital advertising campaigns
- Social media management
- Writing and creating effective content
- Marketing data analytics and report creation
- Working with 3rd party suppliers
You’ll also have the ability to work to pace and change priorities to meet shifting demands – all while continuing to work within brand guidelines and with a target driven approach.
What we offer:
There are a range of benefits for working at Serco including a salary of between £28,000- £35,000 per Annum and 25 days holiday. Other Serco benefits include Up to 6% contributory pension scheme, Serco discounts including cinema, merlin entertainment and online shopping discounts, cycle to work scheme and discounts on mobile phone plans and leisure centre memberships.
Meaningful and vital work: The nature of our business means you will do interesting work that matters – delivering essential services that touch people’s lives
A world of opportunity: Our diverse UK-wide operations offer unrivalled opportunities to learn and develop. You’ll be able to broaden your experience and apply your skills in new ways.
Great people: We are a motivated team who will encourage you and help you to succeed. You’ll have the resources you need to do your job in a diverse and supportive environment.
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