Restaurant Marketing Executive

We have an exciting opportunity for a Restaurant Marketing Executive to join our Customer team based in our Central Support Office in Lasswade. This is a customer focussed role that predominantly supports the restaurant and...

We have an exciting opportunity for a Restaurant Marketing Executive to join our Customer team based in our Central Support Office in Lasswade. This is a customer focussed role that predominantly supports the restaurant and the wider marketing teams to delivery first class marketing communications across the full marketing mix, that are on brand, drive footfall and deliver a great customer experience. Our Restaurant Marketing Executive role offers a hybrid pattern of home working and working from our Central Support Office. You can choose to work more frequently in the office if you'd prefer.

Responsibilities

  • To play a key role in developing and implementing stand out customer messaging and communications for our restaurants, coffee shops, soft plays & foodhalls.
  • Briefing and liaising with our in-house Studio and external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
  • Working with the Head of Campaigns & In-store Communications to forward plan marketing campaigns & develop the messaging & assets required to deliver these.
  • Working closely with the wider restaurant team to support on new menus & initiatives, both development & execution, including (but not exclusively) the seasonal menu changes, food shows & trade driving promotions.
  • Working with the customer insights & research team to pull out & understand current trends & insights available as well as briefing any new pieces of insights work required.
  • Working closely with our content & photography team on briefing key content creation, including lifestyle photography, video content, for use across multiple channels.
  • Work with the Digital team to agree messaging, images & content for all digital activity.
  • Plan and maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated, multi channel campaigns.
  • Produce clear and concise briefing documents, supplier guidelines and store communications for all marketing campaigns, print, point of sale and packaging.
  • Support the PR function with messaging, content and assets as required.
  • Support the Ops function with any back of house print, digital screens or point of sale for team initiatives.
  • Maintain and update the photography management system (WebDam).
  • Managing the creative and print sign off process as well as budget tracking, sign off and raising of POs.

Who we are looking for

  • Strong team player with a can do, positive attitude and collaborative way of working.
  • Proactive, driven to get things right, every time.
  • Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
  • Customer first focus making sure that we get it right first time for our customer.
  • Strong planning, prioritisation, information gathering and problem-solving skills.
  • Comfortable managing multiple tasks within tight deadlines and to budget.
  • Strong interpersonal skills – you will be building relationships throughout the business and with external agencies.
  • Exceptional attention to detail across all areas of the role.
  • Can demonstrate our values at all times – we’re one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.

What we offer

  • Holiday – enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time)
  • Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
  • Hybrid working – a combination of office and home working to help balance your work life balance
  • Pension – save for the future with our company contributed enhanced Group Pension Plan
  • Season ticket loans – spread the cost of travel with an interest free loan
  • Access to Wagestream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
  • Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
  • Access to Dobbies Academy – continue your development with our eLearning platform and development programmes
  • Study assistance – invest in your professional development with funded courses and qualifications
  • The little things to keep you going through the day – free tea, coffee, and milk
  • Collaborative office space – with access to our wellbeing room, learning resources and even a book swap
  • Invites to our annual company conference, summer and Christmas social events

About us

At Dobbies, we’re proud to have history dating back to 1865. Founded by James Dobbie, we’re the UK’s largest garden centre retailer, with 3,800 colleagues and 77 stores, including six little dobbies, and a Central Support Office near Edinburgh.

Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We have something for every season, occasion and style of garden, outside and in.

Many of our stores also feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment. ? 

At Dobbies, we champion garden living all-year-round and offer a calendar of events and experiences that bring people and communities together. 

We’re committed to being a great place to work. We’re one team and we encourage our colleagues to be the best version of themselves, every day; to share their wins and celebrate success. Together, we make it work for our customers.

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