Brand Execution Coach - Scotland & Northern England

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We have an exciting opportunity for a Brand Execution Coach - North to join our Retail team in a field based role covering Scotland and Northern England. Working collaboratively, you will support the Regional Manager...

We have an exciting opportunity for a Brand Execution Coach - North to join our Retail team in a field based role covering Scotland and Northern England. Working collaboratively, you will support the Regional Manager in the delivery and execution of the Company trade plan with focus on consistent store execution of all merchandising principles through a trained store team.

You will spend approximately 90% of your week (including weekends) in stores conducting support visits across the region. This role will require travel and nights away from home.


  • Professional and positive approach and treats people well,
  • Adapts leadership style to get the best out of people, high support approach with the  ability to work with the team to find solutions to day-to-day challenges,
  • An effective coach with the ability to provide direct, honest and constructive feedback,
  • Self-aware, open to feedback and sees it as an opportunity to grow & develop; has a  curious mind and a desire for continuous learning, owns individual development plan,
  • Knowledge of company policies and procedures and how to implement them,
  • Knowledge of business goals and how they can contribute to Company success,
  • Train, coach and support the store teams to consistently deliver merchandising standards and practices through:
    • conducting store visits as set out by the Regional Manager and update store action plans,
    • delivery of Company plan as set out by the relevant CSO teams,
    • consistent implementation of POS as per Company guidelines,
    • compliance of planogram and VM guides in all stores,
  • Proactively support new store openings and seasonal set up as required,
  • Act as a conduit for identifying and sharing best practice across the Company,
  • Adapts quickly to change and new priorities to ensure deadlines are met,
  • Ensures a good work life balance for yourself within government guidelines,
  • Knows how to resolve conflict and handle negative behaviour effectively,
  • Competent in the use of Microsoft Office and has the ability to operate commonly used programs.

Who we are looking for

  • Self-motivated with strong interpersonal skills and the ability to build good rapport and 
    strong relationships at all levels,
  • Strategic thinker with an eye on day-to-day operations and the overall company direction
  • Excellent planner, organised and structured,
  • Able to juggle multiple priorities effectively and is solution focused,
  • Passionate about achieving results as a team,
  • Resilient, confident and able to admit mistakes and learn from them, 
  • Ability to effectively manage project plans
  • Can demonstrate our values at all times – we’re one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.

What we offer

  • Holiday – enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time)
  • Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
  • Hybrid working – a combination of office and home working to help balance your work life balance
  • Pension – save for the future with our company contributed enhanced Group Pension Plan
  • Season ticket loans – spread the cost of travel with an interest free loan
  • Access to Wagestream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
  • Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
  • Access to Dobbies Academy – continue your development with our eLearning platform and development programmes
  • Study assistance – invest in your professional development with funded courses and qualifications
  • The little things to keep you going through the day – free tea, coffee, and milk
  • Collaborative office space – with access to our wellbeing room, learning resources and even a book swap
  • Invites to our annual company conference, summer and Christmas social events

About us

At Dobbies, we’re proud to have history dating back to 1865. Founded by James Dobbie, we’re the UK’s largest garden centre retailer, with 3,800 colleagues and 77 stores, including six little dobbies, and a Central Support Office near Edinburgh.

Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We have something for every season, occasion and style of garden, outside and in.

Many of our stores also feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment. 

At Dobbies, we champion garden living all-year-round and offer a calendar of events and experiences that bring people and communities together. 

We’re committed to being a great place to work. We’re one team and we encourage our colleagues to be the best version of themselves, every day; to share their wins and celebrate success. Together, we make it work for our customers.

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