Digital Communications and Content Manager

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Job Description At abrdn, our purpose is to enable our clients to be better investors. Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help...

Job Description

At abrdn, our purpose is to enable our clients to be better investors.

Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help empower them to make better decisions, while the powerful partnerships we build help to enhance the expertise that we offer. And by enabling clients to invest responsibly, it helps us to build a better world.

We have a great opportunity for a skilled and experienced Digital Communications and Content Manager to join our External Communications team and play a central role in delivering our online and corporate social media content strategy. This is a 12 month FTC and can be based in Edinburgh or London.

About the Role

As part of the External Communications team the Digital Communications and Content Manager will support the Head of Content in overseeing a dynamic, engaging and strategic social media presence for our abrdn corporate accounts.

The role holder will also be heavily involved in creating, curating and commissioning content for our News and Insight on, and building connection to this through our social media channels to drive increasing traffic.

Key Responsibilities:

  • Play a key role in the External Communications team, publishing across a number of external digital channels such as and corporate social media channels.

  • You’ll report to the (incoming) Head of Content within the External Communications team

  • You’ll be part of a team of four who has responsibility for a broad range of external digital channels so you’ll be expected to work flexibly with colleagues and across channels

  • You will have the opportunity to build and manage relationships with professionals across the business and with our external agencies

Skills and Experience


  • Understand writing for online and social media principles and practicalities

  • Understand accessibility principles and practicalities, and fundamentals of visual design

  • Confident working with various forms multimedia, including image management

  • Capable of working across multiple digital platforms to manage different channels, including social media channels and analytics

  • Confident of publishing and monitoring social media corporate accounts, including management of campaigns, reporting and organic activity

  • Conversant with principles of UX, SEO and measurement


  • Understanding and knowledge of emerging technology landscape (for internal and external channels)

  • Knowledge and experience of HTML, CSS and Javascript

  • Thorough knowledge of UX, SEO, measurement and critical metrics

  • Experience with information architecture and user interface best practice

  • Multimedia skills beyond basic image amendment

  • Video skills


  • Comfortable working as part of a team that operates flexibly across a variety of internal and external digital channels

  • Confident in trying to resolve problems and self-managing work

  • Excellent relationship skills – work proactively with key business stakeholders and suppliers

  • Able to help refine a business requirement and translate it into an outcome

  • Able to prioritise work effectively, manage your time, attention to detail and work to tight and changing deadlines

  • Able to contribute constructively to team and project discussions using personal experience and skills to advise, guide and challenge

We are proud to announce that we have officially become a Disability Confident Committed – Level One employer. Therefore, if you have a disability and would like to submit an application to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire and one of our team will reach out to support you through your application process.

Our Benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around, including 40 days annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits including gym discounts, season ticket loans and access to an employee discount site amongst many others. You can read more about our benefits here.

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.  We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.  We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.

If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.

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