To develop and lead a comprehensive communications, publicity and stakeholder engagement plan for the service (Roads & Streetscene).KEY TASKS AND RESPONSIBILITIES
Corporate ResponsibilitiesTo manage/deliver the Service in accordance with the Council's corporate policies and procedures and relevant strategy provision. To manage/deliver the service outcomes, in the most efficient and effective way, that delivers the Council's Strategic Priorities within the Council Plan and contributes to the production of Directorate Plans. To manage and monitor Capital and Revenue budgets as assigned and contribute to budget development. To lead, or contribute to, the preparation of cross-service business development plans, as required. To ensure the effective management and leadership of employees, where appropriate. To prepare and co-ordinate reports for the Council, its Committees or working parties and to attend these meetings as required. To undertake any other reasonably required duties as instructed by Management or someone acting on their behalf, in addition to the role specific tasks & responsibilities detailed below.
Role Specific Tasks & ResponsibilitiesDevelop, co-ordinate and implement an information and publicity plan which will: Improve awareness of objectives, ambitions, challenges and performance Bring greater consistency to the promotion of the services Improve stakeholders' perceptions of the services Enhance the public profile and satisfaction levels with the services In collaboration with corporate communications, lead and facilitate information and publicity activity to provide a more strategic, integrated and consistent approach to communicating and promoting the service. Work collaboratively to develop and deliver targeted, professional and creative promotional materials and public information in relation to operations. Build strong relationships with internal and external stakeholders. Work collaboratively to source, collate and write information and publicity materials for internal and external use. Anticipate factors which may impact on the Council's reputation and advise senior officers accordingly. Work collaboratively to project manage external consultants and ensure a consistent and professional approach to any information and publicity materials developed. Manage a portfolio of work ensuring adherence to communications protocols Assist in monitoring the communications budget. Assist with the implementation and delivery of the Council's Digital Engagement Strategy, including contributing posts and updates and monitoring audience penetration and reaction. Monitor and evaluate the effectiveness of plans.
ESSENTIAL / DESIRABLE CRITERIA
Education and QualificationsDegree or professional qualification in an appropriate communications discipline, or equivalent
Application Form Interview
ExperienceWorking in a communications environment - print, broadcast, web or public relations Working to deadlines Managing and delivering a portfolio of work/projects simultaneously Project planning and delivery Experience of online communications, writing for the web and social media/digital engagement Experience in media/PR/internal communications Experience of working in or with the public sector in Scotland and/or the UK Delivering communications plans on time and to budget Developing, planning and delivering new communications plans / projects / initiatives Microsoft Office Experience of using Content Management Systems Application Form References Interview
Specialist KnowledgeStrong news sense Awareness of reputational risk Knowledge of marketing techniques and tools for specific projects and audiences Familiar with internal communications channels and techniques Familiar with digital engagement channels and techniques
Application Form Interview Pre/Post-Interview Check (if appropriate)
Skills and AbilitiesWritten and verbal communication skills Attention to detail Effective command of English language, including spelling and grammar Ability to organise and prioritise workload Time management skills Ability to remain focused and efficient under pressure and meet deadlines Ability to work on own as well as part of a team Ability to exercise discretion when required
Application Form References Interview
OtherFlexibility to work out of hours Ability to travel throughout North Ayrshire Application Form Interview Pre/Post-Interview Check (if appropriate)
Staff Values & Behaviours
North Ayrshire Council uses behavioural based approach throughout the recruitment process. Our staff values of Focus, Passion & Inspiration will be explored for this vacancy.
Further information on how to complete behaviour based application form questions is available on the Council's website.
We put our customers first
We understand the bigger picture
Provide excellent customer services Meet and where possible exceed the expectations of internal and external customers. Understand the performance levels and standards required within our own role and strive to achieve and where possible exceed these. Know how the work we do fits into the overall performance of the Council.
We take pride in the jobs we do
We are ambitious for our communityTake ownership of our own actions and performance. Reflect on the work we do and consider how it could be improved. Have a positive impact on the lives of our customers and their communities. Push the boundaries to help our customers and communities realise their potential.
We all look for better ways to deliver our services
We achieve the best results togetherFind new ways to deliver improvements, efficiencies and value for money. Embrace change with enthusiasm and creative ideas. Work together and creatively produce the best outcomes for our customers and communities. Plan all activities with the end goal in mind. Additional Information
For your information if this post requires references you will be notified of further details if you are successful in gaining an interview. Not providing relevant references when requested may delay the outcome of the interview process
Applications must be made online at myjobscotland.gov.uk
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