Management Grade : Digital Marketing Executive (Temporary), Glasgow

ScotRail
Posted

This vacancy is no longer advertised

MANAGEMENT GRADE

DIGITAL MARKETING EXECUTIVE (TEMPORARY)

ATRIUM COURT, 50 WATERLOO STREET, GLASGOW, G2 6HQ

There's never been a more exciting time to join the railway. We're going through the biggest upgrade to our network since the Victorian Times, while running over 2,300 services every single day. As the 5th largest company in Scotland and nearly 5,000 employees, with us you can develop a career. We are looking for people who are focused on our customers. We want people that are looking for more than a just a job; we want people who are committed to giving Scotland the very best railway it has ever had.

THE ROLE: This role reports to the Ecommerce Manager and is responsible for the following duties:

To manage, support and develop our digital content on behalf of ScotRail, ensuring channels are revenue generative, enhance our reputation and retain our customer base.
Enhance marketing campaign activity through digital platforms and drive brand engagement, positioning products and services which lead to increased revenues.
Drive engagement online and improve the user experience of path to purchase on our mobile enabled site.
Responsible for the creation, the ongoing implementation and review of effectiveness of trigger marketing initiatives aimed at improving revenue generation and customer retention.
Manage monthly newsletter marketing campaigns, working with our partners, to own our database, utilising insight, MI & segmentation, to deliver timely relevant communications to targeted customer groups.
Create, implement and review a full Digital Content Calendar of activity in support of business plan objectives.
Providing assistance with digital enhancements including web updates as necessary Carrying out online activity which supports cross-functional marketing team to ensure appropriate targets are met.
Analysis and assessment of social activity in line with brand essence and agreed tone of voice, to ensure communications are always on brand.
Support in the overall development of the web and provide support for all digital activity as required for holiday & sickness cover.
Ensure implementation of digital best practice in line with Abellio ScotRail aspirations, including the ongoing support of projects.
Have a detailed understanding of and play an active role in the implementation of the Commercial Strategy and revenue plans.
Carry out online activity which supports cross-functional marketing team to ensure appropriate targets are met.
Proactive and imaginative mind set required in order to create innovative communications in response to a sometimes rapidly changing online environment.(seasonal. tactical, opportunities)
Analysis and assessment of social activity in line with brand essence and agreed tone of voice, to ensure communications are always on brand.

THE PERSON: Highly motivated individual with the ability to consistently deliver to tight deadlines under pressure, as well as having a mind-set to adapt and create key changes to constantly improve performance. Strong relationship building and networking skills are key to success in this position

KNOWLEDGE/SKILLS: Experience in a digital environment and delivering social content First class social copywriting and communication skills essential. . Ability to monitor and report on the performance of digital activity essential.

ADDITIONAL INFORMATION: Post covers 35 hours per week.

Reference Salary will be dependent on experience.

Benefits include contributory final salary pension scheme, free and reduced rail travel for you and your family, where applicable.

Selection process: Selected candidates will be invited to attend an interview. The final stage for successful candidates will be a medical questionnaire. Appointees must submit at least two satisfactory references, Disclosure Scotland clearance and complete a six month probation period. Training initially involves a five day Induction training programme including first aid and fire safety.

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