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First Bus is one of the UK's largest bus companies, operating around a fifth of all local bus services outside London. First Scotland East currently has a vacancy for an experienced Marketing Executive based in Larbert covering depots in the east of Scotland.
Reporting to the Marketing Manager you will work with the local management team and central UK Bus Marketing team to help develop and deliver the local marketing plan. You will be responsible for delivering end to end marketing campaigns across the full marketing mix that you are allocated as well as providing general support to the local management team. You will manage the online (website, app and social) content across the company's digital channels and be responsible for all bus publicity material produced locally including timetables, on-bus material and other literature.
Applicants should be approachable and a strong team player and be able to demonstrate extensive experience in a previous marketing role, although not necessarily in transport. To succeed you must be able to evidence the following;
Experience of delivering integrated marketing campaigns with a track record of delivering commercial returns
Experience of compiling complex media plans including knowledge of digital media channels
Experience of using a CMS system to deliver web content
Experience of designing high quality impactful marketing collateral to drive consumer behaviour change
An ability to work under pressure and to tight deadline
This is a wide and varied role working for a well-known brand offering a variety of benefits including free bus travel, discounts on goods and services, share schemes and a pension scheme with life assurance
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