Student Recruitment International Officer

Robert Gordon University
Posted

  • Location: Aberdeen
  • £27,285 to £28,936 per annum, P&S 5
  • Hours: Full Time
  • Contact: Please see description
  • Reference: RGU01716

Job Summary

The Directorate of Student Recruitment is responsible for delivery of the university's student recruitment targets in both the home and international markets through implementation of its strategy to deliver progressive growth in core and nominated markets.

Joining a small, busy team, you will be primarily focussed on supporting the Regional Managers to delivery their territory plans in international markets. Development of relationships with new and existing education agents will be vital in achieving the plans and a core part of the role. Educated to degree level in Marketing or a related subject, you will have extensive experience working in a sales oriented service driven culture.

Your experience will include events delivery, working in a sales environment, as well as experience of international markets/marketing. Your role will also include regular work during unsociable hours (evenings and weekends) and regular overseas work.

We are recruiting for the following post:

South Asia and South East Asia

We're in the business of changing lives - developing students into highly employable graduates. Join our 1400 colleagues who already enjoy the vibrant community, richly rewarding work and lifestyle afforded by flexible working conditions and generous holidays.

Salary on first appointment is normally to the bottom of the scale, although in exceptional circumstances an appointment further up the scale may be considered.

This post in subject to the individual being required to join the PVG scheme. For more information, visit: https://www.mygov.scot/pvg-scheme/

Closing date: 01 July 2018

Interviews will take place during the week commencing 9 July 2018.

Previous applicants of job RGU01541 from May 2018 need not apply.

Job Description

RESPONSIBLE TO: Regional Manager

RESPONSIBLE FOR: Student Recruitment in designated markets

PURPOSE OF POST: The post holder will undertake student recruitment activity designed to increase the number of applicants and students who enrol at Robert Gordon University. Representing RGU in market with the objective of raising profile and building relationships with prospective students, recruitment agents, sponsorship bodies and other key stakeholders.

PRINCIPAL DUTIES:

To achieve the student recruitment targets for designated markets by contributing to the development of market plans and effectively managing budgets to maximise return on investment from each designated market.

To represent RGU at a wide variety of recruitment events and undertake recruitment activity in the designated markets. Research, organise information and provide presentations to prospective students, their advisers and relevant organisations, e.g. Scottish Universities International Officers Group, British Council.

To develop an extensive knowledge and understanding of RGU and its degree courses and provide detailed pre-application admissions advice and guidance to prospective students and education agents to inform their decision making.

To assist with the review and evaluation of recruitment activities, including the compilation and analysis of statistical data and the production of market reports to inform recruitment strategy and course development; contribute to the development of market specific marketing materials liaising with Marketing, and Schools accordingly.

To maintain the database of agents, train new and existing agent counsellors, grow and maintain relationships with all agents on behalf of the Regional Managers to support and drive student enrolments.

To monitor and respond to email and telephone enquiries made to the Directorate of Student Recruitment and Admissions’ mailbox and enquiry line.

Person Specification

ESSENTIAL REQUIREMENTS

Qualifications and Professional Memberships
First Degree preferably in Marketing or a related subject.

Knowledge and Experience
Experience of events delivery.
Experience of international markets/marketing.
Experience of working in sales focussed environments.
Extensive experience of working with internal and external customers to deliver efficient and effective services.

DESIRABLE REQUIREMENTS

Qualifications and Professional Memberships
Membership of Chartered Institute of Marketing or similar professional accreditation/membership.

Knowledge and Experience
Knowledge of higher education and student admissions processes.
Demonstrate experience of working in student recruitment and education marketing, and current UKVI regulations.

Behaviours

Behaviour 1: Service Delivery - Experience of exploring and adapting a service to meet customers’ expectations and also identifying ways of improving standards

Behaviour 2: Communication -Ability to receive, understand and convey both straightforward information, and information requiring careful explanation, in a clear and accurate manner

Behaviour 3: Decision Making - Experience of using own judgement to make decisions, making collaborative decisions with others to reach conclusions and providing advice or information that will influence the decisions of others

Behaviour 4: Liaison and Networking - Experience of circulating information in an accurate and timely manner, working across team boundaries to build and strengthen working relationships and leading and developing internal networks to pursue a shared interest

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